Premium dog food made with quality ingredients delivered fresh on subscription.

Scratch is making Aussie dogs healthier by skipping retail and making food for your dog, direct on subscription. In their first year they fed over 500,000 meals and took home Frankie Magazine's Business of the Year and the Online Retail Industries Best Small Independent Brand.

Michael Halligan


A strategic thinker with creative passion, Mike helps to grow build brands, digital products & eCommerce channels with a unique blend of technology, storytelling, design and data experience.

He is the co-founder of Scratch, Australia's fastest-growing direct to consumer pet company. Thousands of dogs around Australia lick their Scratch bowl clean and enjoy healthier food, made fresher on subscription without all the retail markups along the way.

Mike speaks on eCommerce, brand and the subscription economy.

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