Premium dog food made with quality ingredients delivered fresh on subscription.

Scratch is making Aussie dogs healthier by skipping retail and making food for your dog, direct on subscription. In their first year they fed over 500,000 meals and took home Frankie Magazine's Business of the Year and the Online Retail Industries Best Small Independent Brand.

MAP Launch Pitch

Team Bios

Michael Halligan


A strategic thinker with creative passion, Mike helps to grow build brands, digital products & eCommerce channels with a unique blend of technology, storytelling, design and data experience.

He is the co-founder of Scratch, Australia's fastest-growing direct to consumer pet company. Thousands of dogs around Australia lick their Scratch bowl clean and enjoy healthier food, made fresher on subscription without all the retail markups along the way.

Mike speaks on eCommerce, brand and the subscription economy.

Mike Halligan


Mike is the co-founder and marketing side of Scratch - an Australian team making dog food you can feel good about. In 18 short months they've begun to transform how we feed our dogs, skipping retail stores and buying fresher food, direct from the brand with complete transparency along the way. After finishing MAP 19, Scratch went completely remote and recently welcomed world champ surfer Mick Fanning as an investor.


Contact the teamMedia enquiries
Melbourne Accelerator Program
Level 1, Melbourne Connect
700 Swanston Street
Carlton, Victoria 3053

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