After returning home to his farming roots at the Avenel family property, engineer turned entrepreneur, Jock Lawrence, along with his best mate Jack Hurley, embarked on their mission to simplify the farm record-keeping system through their startup, Mobble.
Currently, farmers are still relying on pen and paper creating a lack of actionable data to make effective decisions for them and their employees, resulting in wasted time, poor resource allocation and a decrease in profits.
Mobble is enabling better decision-making through their record-keeping software. Now the farmer can not only record data, but they can go on and connect that data to the people that need it, and analyse that data to make those better decisions - Increasing profits, productivity and sustainability.
Since the humble beginning, Mobble has grown to a team of five, now supporting upwards of 250 active users a month and are looking to close a $300k Seed round by the end of June 2020.
Jock Lawrence is a fourth generation farmer who is passionate about the sustainability of the agricultural industry. A University of Melbourne alumni, with a bachelor of Science and Masters of Engineering, Jock went on become a Spatial Engineer for two years, and then worked in the AgTech world for three years.
After returning to his family farm and seeing the dire need for centralised farm record keeping, Jock deciding to move his focus to Mobble and the rest is history with a special chapter being written right now.
Jack Hurley, an alumni of the University of Melbourne, is the technical genius behind Mobble. With eight years software development experience and two years as a Tech Lead at SEEK.
Jack’s practical approach along with his empathy for farmers makes him the perfect person to lead technical decisions for the company.
It doesn't hurt that Jock and Jack have been best mates for the past 10 years.