Far More

Social Impact

Far More is an online marketplace for coffee, connecting coffee producers directly with wholesalers.

Far More is a digital hub for trade, communications and education designed for the speciality and sustainable commodity markets. It is revolutionising the way coffee producers connect with consumers worldwide.

Far More aims to disrupt the coffee supply chain and assist coffee farmers selling at a loss by creating a digital marketplace that enables these producers to connect directly to overseas buyers. This streamlines the trade process, provides competitively priced products, with greater remuneration to those farmers who were previously a victim of the coffee supply chain skewed towards distributors and wholesalers.

MAP Launch Pitch

Team Bios

Sebastian Farias

Co-founder & CEO

Sebastian Farias is the CEO of Far More with a background in business development in the hospitality industry. He is skilled in relationship management as well as sales and strategic planning. He is a strong sales professional with certifications from the Coffee Quality Institute.

Sebastian is a coffee industry professional with over 10 years’ experience in Australia, Colombia, Malaysia and South Korea. He’s a certified Q-Grader (Coffee Sommelier) and one of only 540 certified Q-Processors globally.

Prior to co-founding Far More, he was Director of Sales for one of Australia's oldest coffee companies and pivotal in their expansion to South East Asia. He has also undertaken extensive social work with rural coffee communities affected by the war in Colombia.

Sebastian has been awarded:

  • Colombia's First National Roasting Championship 2019 - Finalist 6th Best Roaster
  • La Torre and Dutch China vs Australia Roasting Championship 2019 - Finalist 4th Best Roaster
  • Golden Bean 2017 – Silver Medal for Coventry (Blend/Milk Category)
  • Golden Bean 2017 – Bronze Medal for Colombia La Esperanza (Espresso Single Origin)
  • AICA 2017 - Silver Medal (Blend/Milk Category) 
  • AICA 2017 - Bronze Medal (Espresso Blend Category) 
  • AICA 2017 - Bronze Medal for Ethiopian (Espresso Single Origin Category) 
  • AICA 2017 - Bronze Medal for Panama (Espresso Single Origin Category)
  • Golden Bean 2016 – Bronze Medal for Panama Grand Maunier (Espresso Single Origin)

Scott Mortimore

Brand Director

Scott Mortimore is the Brand Director at Far More, and has a Bachelor of Business in Entrepreneurship from RMIT.

Scott has a passion for creating memorable customer experiences, aligning purposeful leadership teams and accelerating big ideas. 

From startups to multinational global brands, Scott has 15 years' experience delivering award-winning transformation, marketing, branding and communication initiatives. 

Scott has worked in a variety of sectors including training, real estate, professional services, health care, telecommunications, energy, recruitment and finance. Scott has an omnichannel, people-first design mindset and applies a strong work ethic, empathy for the end-user and a creative approach to his work.

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