BindiMaps is a mobile app that locates users precisely in indoor spaces. It employs a simple, natural-language audio system to describe where users are and what’s around them, and the best way to get to their chosen destination.
BindiMaps does this using a network of Bluetooth beacons, a sophisticated mapping and route-guidance system, and smartphone sensors.
While BindiMaps adds a layer of convenience for most of us, it completely changes the way people with vision impairment access indoor spaces. BindiMaps removes significant barriers to navigation, and opens up a whole new world for discovery.
Mladen Jovanovic has experience leading daily sales and business operations of a national service organisation with over 100 employees. Through Mladen's entrepreneurial journey, he has won 1st place at the IBISWorld Innovation Competition, 1st place at the University Startup World Cup (ICT Category) and was a finalist at the Global Impact Challenge.
Startup experience: Founded Recrew - a two-sided platform for builders and contractors to hire specialty trades subcontractors within the construction industry (closed). Your Party Project - a service-based event organisation and party hire business (sold). BindiMaps - an indoor navigation system which has been optimised for people who are blind or vision impaired (current).
Expert and experienced in: sales, startup businesses, innovation, strategy, marketing, accounting, public speaking.