Founded by George Li, Alessandro Noccioli, and James Murphy, BajaBoard develops and sells small electric vehicles used for all terrain recreation and commuting.
The startup joined the program in 2016, with their Bajaboard, a ferocious e-board controlled by a handheld remote that can travel up to 55kph, and for over 18 miles, whilst handling partly like a snowboard and partly like a motorbike.
In 2018 the company created their production line, and now offer their products around the globe with their built-in LED display which communicates range, power remaining, and distance traveled, making them the ultimate ride for many extreme enthusiasts.
The innovation has quickly to attract the eyes of innovation enthusiasts, and the company has raised $600k in combined funding from investors and the Australian Government’s Accelerator Commercialisation Grants program, and was also the winner of the 2017 iAwards for Consumer Product.
George graduated from Melbourne University in 2008, and worked as a business development manager for an engineering consultancy. In 2014, he co-founded BajaBoard, operating out of the home garage. Since then, he spearheaded BajaBoard's successful efforts in multiple pitching competitions, applying for the Australian federal government's Accelerating Commercialisation Grant, and entering into MAP.
Today, George manages the general operations, procurement, and logistics of the company. He also manages BajaBoard's product development and manufacturing entity in China.
An inventor since birth and skating since a young age, in 2006 James had the idea and started to design a motorised skateboard that would allow someone to skate off road and up hills. In 2011 he brought back the idea whilst wanting to design a car with adaptive traction control. Not having the budget, the skateboard was a platform to prove the concepts. 2012 the first Bajaboard was created as a product in its own right. Through to 2017 with 4 iterations and now a fully fledged product. Bajaboard is the most extreme skateboard on the planet. James’ work has been recognised receiving the Driven X Design Gold Award for Bajaboard.
Alessandro is a graduate of the University of Florence. Initially coming to Australia in 2013 for a temporary visit, he ended up staying to work on the BajaBoard and co-founding the company in the process. His previous experience includes working as a electronics laboratory technician for the University of Florence and for Swinburne University. Alessandro also is BajaBoard's main tester, and has turned the board from a mechanical construct into a smooth handling and well tuned machine. He also developed the control system and electronic functionality (e.g. traction control) available on the BajaBoard.
Today, Alessandro is the CTO of the company, and is responsible for ongoing design improvement and production.