Amanda Coote

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Entrepreneur, Investor

Amanda Coote is the Co­-founder and former Managing Director of Melbourne fashion retail brand Forever New, which she launched as a start­up in early 2006.

Amanda built the business into a successful multi­national brand with over 260 stores across 8 countries with 2500 employees in less than 7 years. This was an extremely fast growth rate for a complex fashion retail brand.


In 2013 Amanda reduced her business commitments in order to pursue academic, philanthropic and community interests, undertaking Melbourne University’s Executive Master of Arts degree. Amanda is a passionate supporter of Social Enterprise, Impact Investment and Entrepreneurship and is working on new projects. In 2014 Amanda established a ground­breaking scholarship program with RMIT to support emerging creative talent in Victoria. The program has awarded scholarships of $20,000 each to three outstanding young Victorian women during 2014 and 2015.

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