Value-Based Pricing has now become Jon’s standard operating procedure, regardless of the industry (and he has worked in many). Even his website, PricingProphets, applies value-based pricing, charging for the value provided (answers to your questions), rather than each and every six minutes of our time.

Jon is also the author of "Overcoming Floccinaucinihilipilification: Valuing and Monetizing Products and Services”, a book on value-based pricing written specifically for start-ups, entrepreneurs and side-hustlers.